Search Engine Optimisation
Crawl budget, indexation, Core Web Vitals, structured data, and editorial programmes that earn durable rankings in competitive categories.
Affoltern am Albis · Canton Zürich · Switzerland
Spital Affoltern AG plans and operates acquisition programmes that respect your margin — from search visibility to paid auctions and the analytics that tie them together.
We sit at the intersection of search algorithms and commercial reality — helping marketing teams defend budget with evidence, ship tests faster, and scale what actually converts.
Technical SEO, account hygiene, and tracking audits — so every later decision rests on clean data.
Keyword and audience architecture, creative testing loops, and budget rules aligned to LTV and seasonality.
Rhythmic reporting, experiment logs, and executive summaries your CFO can skim in two minutes.
Modular engagements: start with search or paid media, then layer analytics, CRO, and creative production as your targets expand.
Crawl budget, indexation, Core Web Vitals, structured data, and editorial programmes that earn durable rankings in competitive categories.
Search, Demand Gen, Performance Max, and feed quality — governed by margin targets, not vanity impressions.
Cross-engine keyword economics, ad experiments, and auction insights workflows when Microsoft’s CPCs reward the effort.
Meta, LinkedIn, and selective display — always mapped to pipeline, store visits, or revenue with honest incrementality framing.
Consent-aware tagging, offline conversions, BigQuery exports, and dashboards that reconcile marketing and finance.
Intent-led briefs, wire copy, and iterative landing tests that lift both Quality Score and conversion rate.
Illustrative engagements — sectors anonymised where confidentiality applies.
Rebuilt site taxonomy, tightened ad groups, and aligned landing messaging with high-intent queries.
Feed rules, audience signals, and creative rotation tuned weekly against margin by SKU cluster.
Modelled conversions, enhanced conversions, and server-side tagging within DPO-approved boundaries.
We treat every channel as a portfolio — fund what compounds, cut what drags, and document why — so marketing earns its seat at budget discussions.
Lead strategist · Spital Affoltern AGHands-on configuration and defence — not slide decks that age in a week.
Rendering strategies, log-file insights where available, hreflang, and index bloat remediation for large catalogues.
Account scaffolding, negative keyword discipline, asset groups, and uplift experiments with clear success criteria.
Shared libraries, n-gram mining, ad schedule and device modifiers grounded in statistical significance.
Consent Mode v2, first-party IDs, and documentation your legal team can file without rewrites.
Finally an agency that speaks finance and still ships creative tests every Monday.
Our branded vs non-branded mix is healthier than it has been in years — and we see it in pipeline, not vanity dashboards.
Post-consent migration we thought we had lost signal. They rebuilt measurement and we trust the numbers again.
Share your site, markets, and KPIs — we respond within one business day with a clear next step.
Invoicing and tax documents reference CHE-108.913.979 MWST as registered with the Swiss Federal Tax Administration.